Game Director · Founder of Tappatapps · Barcelona

15 years making mobile games. Now making them with AI.

I run Tappatapps, a Barcelona studio using AI to build mobile games with heart, style and staying power. Before that I led and designed games at Sandsoft, Tripledot, Scopely, Social Point and DeNA.

Javi San Juan smiling and making a peace sign

Now building Tokitopia®

Previously at

  • Sandsoft
  • Tripledot
  • Scopely
  • Tangelo
  • Social Point
  • DeNA

Featured · Soft launch

Tokitopia®

A cozy mobile city-builder where the characters talk back. Every resident is AI-driven, so your town is full of real conversations, not scripted lines.

  • My role: game director, design and development
  • Built in Unity 6, data-driven, fast iteration tooling
  • Live on iOS and Android in [soft launch markets]
Meet Rex, your AI companion: Rex grinning in front of a half-built village
Talk and find your next task: a chat with Rex over the village
Rebuild a city from the ruins: Rex hammering a new house frame

Portfolio

Games I've shaped

Puzzle, tycoon, word and social games, from core loop and economy design to leading the team that ships them.

About

Designer, director, founder

I design systems, economies and UX that make games feel good in the hand, and lead the teams that ship them. At Tappatapps I'm also building the company itself: funding, production and tooling.

  • Game design
  • Systems & economies
  • UX
  • Product management
  • Team leadership
  • AI in games
  • Unity 6
  1. 2025 – nowFounder & Game DirectorTappatapps
  2. 2024 – 2025Game LeadSandsoft
  3. 2022 – 2024Senior Game DesignerTripledot Studios
  4. 2021 – 2022Product OwnerTangelo Games
  5. 2019 – 2021Senior Game Designer, then Senior Product ManagerScopely
  6. EarlierGame design and product rolesSocial Point, DeNA

Writing

Notes on AI and game dev

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Let's talk about AI games.

Publishing, investment, collaborations or just swapping notes. My inbox is open.